ENTERPRISE SALES & SOLUTIONS / CASE STUDY

An enterprise AI communications deal from discovery to close.

How Qasim Shirazi worked across executive stakeholders to close an anonymized $100K AI communications opportunity in a 45-day cycle.

Enterprise SaaSAI-enabled communicationsExecutive stakeholders45-day cycle

Situation

An enterprise buyer was evaluating AI-enabled communications capabilities. The opportunity required the business case to be relevant to more than one executive stakeholder, including the CEO and CRO.

Approach

I used discovery to uncover what decision-makers needed to evaluate, framed the AI communications bundle around the customer's operational priorities, and managed stakeholder conversations through a compressed buying cycle.

The technical story centered on practical product capabilities, the proposed customer experience and how the solution could fit within the organization's day-to-day workflows. The sales process combined value-based presentation, questions and objections, negotiation, and clear next steps.

Outcome

The engagement closed at approximately $100,000 within a 45-day sales cycle. The example demonstrates executive discovery, multi-stakeholder solution positioning and commercial execution—not a claim of independently measured post-deployment ROI.

Why it matters for a hiring team

  • Ability to address business and technical concerns in the same opportunity
  • Executive-level communication and negotiation
  • Credible positioning of AI-enabled services
  • Full-cycle ownership through close

Customer identity and sensitive details are intentionally excluded.

← Enterprise Sales & Solutions